Strategic Plan Update – Dec 2018

Strategic Plan Update – Dec 2018

December 14, 2018

Top of the News

Organizational Excellence
Strengthen the University’s Financial Base by Investing in Initiatives that Ensure Long-Term Relevance

Enhancing Enrollment – SEM Works was chosen as our enrollment management consulting company via the RFP process. Dr. Jim Black, President and lead consultant, and Ms. Kathi Baucom began the discovery phase with a visit to campus October 15-17. Dr. Black returned to campus November 7-9 to present audit findings and deliver an Enrollment Opportunities Analysis. Discussion during this visit included high-level enrollment goals, prioritization of strategic opportunities, and establishment of strategic enrollment management planning parameters, principles, and high priority student segments. On November 27-28, Dr. Black returned to campus to review and approve high level enrollment goals and initiate work with strategy development teams. Strategy teams are focused on areas deemed the highest priority: Institutional Positioning, Website Enhancement, Enrollment Portfolio Diversification, Student Retention, and Strategic Enrollment Intelligence. The consultant will facilitate the second round of strategy team meetings on January 29-30. The draft strategic enrollment plan is expected in mid-February, 2019.

Communicating Truman’s Value – SME Branding has been selected to develop the new brand identity and marketing program for Truman. This firm was selected from 14 proposals and three finalists to provide the services. SME proposed a very strong team which should mesh well with institutional resources. Their proposals reflected an understanding of the challenges faced by Truman in a competitive higher education marketplace. Work will begin in January with a projected rollout of new marketing materials and initiatives by August 2019.

Future Planned Updates
February 2019
May 2019

The Top of the News is just the tip of the iceberg! Click on the Strategic Plan Updates links to get the rest of the important update news.
View the complete strategic plan here:
View strategic plan priorities here:
View strategic plan – progress updates, December 2018 here: