ART488 Capstone: Visual Communications

  • Branding

    February 6, 2014

  • Portfolio Workshop

    January 27, 2014

        Here is the link to the web site. Space is limited and is cost $15. 

  • International Branding Standards.

    January 23, 2014

    Here is the link that Diane found about Branding Standards. 

  • Schedule 1/21 -2/06

    January 21, 2014

    1/21 – look over VC posters – talk about marks/logos – discuss research on your corporations   1/23   - I will discuss the following: Identification System- Standards Document Table of Contents Our Name The Logo Signatures Type Color Palette Logo Variations Stationary Print and Web -examples – show student examples of Standards Document  – HW:   … Read More

  • Icons – Homework Due 23

      Design a range of icons that suggests a quality or fact, an image that symbolizes the activity that it represents.  The icon/symbol you create should be independent of time, simple and so coherent in its composition, that no part of it may be removed without diluting the message.   Main focus should be on … Read More

  • Logotype

    Here is the presentation I will give in class about marks. I have made it into a PDF file but is not high in quality. Here is the Download Logo:marks.

  • Corporate Brief

    Here is basic example of what I am looking for in your ID brief. Download ID Brief   Here are some Student examples of ID briefs. Download Student Ex ID Brief Download Student Ex ID Brief2

  • Obama Branding

    Here is a link that discuss some the ideas behind the brand strategy. There are three videos; part 1 and 2 and Designing Obama – 1 hour 50 minutes long. 

  • Identity Matters

    A article by Robert L. Peters.  Here is the Download IdentityMatters and also check the pdf files on the right hand side as well.

  • AIGA |D Guidelines (standards document)

    January 16, 2014

    Here is the Download ID_Guidelines_AIGA