ART488 Capstone: Visual Communications

  • Corporate Ads

    March 4, 2014

    01.  Review a set of 6 print Ads and 3 motion pieces that you find highly successful in communicating a  message to a specific audience.    02.  With tracing paper discover the grid of each AD, name the      fonts used and point size, analyze color approach (i.e. monochromatic, etc.)   03.  Select two of the … Read More

  • Secrets of Magazine Ad Effectiveness

    It’s In the Mix Secrets of Magazine Ad Effectiveness By Kristie Pater   According to Magazine Publishers of America, “ . . .print advertising has been found to be the strongest medium in terms of helping (consumers) be aware of new. . . product of what the product looks like on the shelf.”  With more … Read More

  • Schedule 3/04 – 3/20

    March 2, 2014

    3/04 • review the 4 required spreads for your AR/Info. Brochure – printed in color and to scale • discuss Ads – requirements, examples   3/06 • Review of the AR/Informational Brochure – 4 required spreads, in color, to scale,  mounted on black foam core and put as many spreads on the foam core as … Read More

  • Motion Ad

    February 25, 2014

    You will develop a 30 sec Ad promoting a product or service about your company. This Ad will be developed for the iPad Air (H 677 x W 475 pixels). You can use Flash, Photoshop, After Effects, etc. to create this promotion. If you can exporting as a Quicktime. It would allow for you to … Read More

  • February 25 -27 schedule

    February 21, 2014

    2/25 • 2 spreads of your Annual Report/Information Brochure are due in color • 4 insiprational spreads and research on 8 AR (printed in color and to be turn in using your folders at the beginning of the class)   2/27 University Conference – NO class

  • AR/Informational Brochure Requirements

    February 18, 2014

    You are required to have 4 spreads done for your Annual Report/Informational Brochure:     • Cover, letter to the shareholders, products and/or services and financial date. – do NOT use your picture as the CEO for the letter to shareholders     • a bound version is due also; not until the night of … Read More

  • Other examples on AR

    Here are some links that student found on AR examples: Annual report for Bank of Moscow BP Annual Report 2007 Annual Report for SB-Bank Railinc Annual Report 2009

  • Samples of Student AR

    February 14, 2014

    Here are some student examples of AR: Download AM AR Download AnnualReport Ashley Long3

  • Time left

    CLASS PERIODS 18 WEEKS 10 MONTHS 2 1/2 Projects Completed ? 0

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