Monthly Archives: January 2014

Portfolio Workshop

January 27, 2014

    Here is the link to the web site. Space is limited and is cost $15. 

International Branding Standards.

January 23, 2014

Here is the link that Diane found about Branding Standards. 

Schedule 1/21 -2/06

January 21, 2014

1/21 – look over VC posters – talk about marks/logos – discuss research on your corporations   1/23   - I will discuss the following: Identification System- Standards Document Table of Contents Our Name The Logo Signatures Type Color Palette Logo Variations Stationary Print and Web -examples – show student examples of Standards Document  – HW:   … Read More

Icons – Homework Due 23

  Design a range of icons that suggests a quality or fact, an image that symbolizes the activity that it represents.  The icon/symbol you create should be independent of time, simple and so coherent in its composition, that no part of it may be removed without diluting the message.   Main focus should be on … Read More


Here is the presentation I will give in class about marks. I have made it into a PDF file but is not high in quality. Here is the Download Logo:marks.

Corporate Brief

Here is basic example of what I am looking for in your ID brief. Download ID Brief   Here are some Student examples of ID briefs. Download Student Ex ID Brief Download Student Ex ID Brief2

Obama Branding

Here is a link that discuss some the ideas behind the brand strategy. There are three videos; part 1 and 2 and Designing Obama – 1 hour 50 minutes long. 

Identity Matters

A article by Robert L. Peters.  Here is the Download IdentityMatters and also check the pdf files on the right hand side as well.

AIGA |D Guidelines (standards document)

January 16, 2014

Here is the Download ID_Guidelines_AIGA


Develop a Brief and your Development Plan:     -develop design objectives     -develop design concepts     -develop core values     -define media/ medium options     -define audience     -study a range of approaches by evaluating:   -typography studies: Conduct typographic studies using a minimum of five typefaces. Consider carefully the conceptual relationship of the type as it expresses the meaning of … Read More