Designing Dissent: advocacy and awareness poster/catalogueNovember 5, 2013
IN•FOR•MA•TION 1) knowledge obtained by research, observation, study or instruction in a form allowing for its recommunication to others enabling a state of knowing.
AR•CHI•TECT 1) an individual skilled in the art of building who create the instruction for the construction of organized space. 2) the thoughtful specifications and superintendence of the building of useful structures.
“IN•FOR•MA•TION AR•CHI•TECT 1) the individual who organizes the patterns inherent in data, making the complex clear. 2) a person who creates the structure or map of information which allows others to find their personal paths to knowledge. 3) the emerging 21st century professional occupation addressing the needs of the age focused upon clarity, human understanding, and the science of the organization of information.”
“The ability to find something goes hand-in-hand with how well it is organized.”
-> Richard Saul Wurman, Information Architecture
Designing Dissent: advocacy and awareness poster
introduction to information architecture
Information design in its broadest form is about the selection, organization and display/presentation of content to a given group of people. Information architecture seeks to establish a framework that allows for the successful structuring and transmission of knowledge, making the complex become more clear, enabling the viewer to find their own personal path to understanding.
a.1 -> Develop a poster that strongly conveys a dissenting view on current political, economic or cultural causes or issues that currently exist with in this country. Visual Communicators possess both dynamic and strategic tools to create memorable messages; this poster is intended to serve as a social mechanism for advocacy, awareness, action, confrontation and motivation. The finish size should be 12×18 with a bleed.
a.2 -> Develop a 8 page(4 spreads) catalogue to reinforce your view in the poster. The catalogue must be bound and 1# spreads will act as your cover. So 3 spreads with have content elaborating on your view from the poster. The catalogue can not be any smaller then 4 x 5.5(inches). Only two colors can be used in the design of the catalogue but this does not include the paper.
– 70% type and 30 % graphics/images
Information in and of it’s self is very powerful, but without clarity, fluency and form there can be little understanding. Construct a strategy/system to present the information through the use of letterforms, color and graphic/image elements.
>Give it dynamic form, provide for a meaningful dialogue not just a
>Demonstrate a clear purpose
>Make the viewer “think” about what the information means
>Show thoughtful and meaningful arrangement of content
>Encourage the eye to examine the different pieces of data respectively
>Show a language that is accessible and interesting
create with -> Clarity, Precision, Economy and Efficiency
Design Dissent Time line
Nov. 05 Project Overview, components, Q&A
Nov. 07 Poster Due to scale
Nov. 12 A see layouts of catalogue & binding & revisions on poster
Nov. 14 Poster/catalogue DUE