ART321 Visual Communications II

  • Jazz combo promo

    January 31, 2014

    Sorry so late in posting this. You are creating a promotion for a set of devices – print and web – to promote a Music Department Jazz Combo concert. This is mostly an on-campus promo, although the posters could be posted in the local community. The specific info is on the old poster posted in … Read More

  • Design across devices

    January 22, 2014

    Here is the info I promised about the Type assignment. You are working for a bogus type foundry company – you get to name it and create the company identity.This assignment has three components to it. These components (devices) would be used to communicate various messages to an audience at a trade show. First off … Read More

  • MAE stuff

    January 21, 2014

    We are looking at the MAE promotion(s) tomorrow. Have everything ready to show. I'm anxious to see.  

  • The fun has begun – first assignment – MAE program promotion

    January 15, 2014

    So, we talked about the first assignment in class today. This is a promotional layout for the Truman State University MAE program. Target audience is existing Truman students – on-campus. Most likely students still deciding what they want to do with their lives.The MAE program is recruiting from the existing student body to increase participation … Read More

  • Course Description

    January 7, 2014

    Intermediate graphic design course oriented towards the application of print and web design in promotional, informational and packaging devices. Development of conceptual thinking and professional production processes and refinement of visual design aesthetics, along with technical production skill sets will be explored in this course.

  • Course Goals and Objectives

    Upon completion of this course, students will… have a deeper understanding and ability to use basic design elements and principles have refined design, production, and conceptual problem-solving abilities refine their abilities to evaluate, analyze and resolve design problems complete projects utilizing design processes developed in previous Visual Communications courses   have the ability to work quickly … Read More

  • Attendance and Participation

    Mandatory attendance. Three absences per semester (excused or unexcused) will be permitted. Absences beyond the three will result in the lowering of the final grade one-third letter grade for each class missed. Being late for class more than twice counts as one absence for each occurrence beyond the two. Being “late” is defined as arriving … Read More

  • Grading Rubric

      A – Exceptional Exceeds/masters all course objectives Attends all class meetings and is always prompt Invests quality, productive time and energy in studio Sets standards for fellow designers in work and professional demeanor (team player and leader) Attentive to process Work is completed on schedule without exception Willing to revise and improve projects,techniques, and … Read More

  • Grading Criteria

    Grading in ART321 is based upon two portfolios. One portfolio at midterm and one final portfolio at the end of the semester. The main grading components in the midterm and final portfolios will be Concept, Content Management, Design, Production and Presentation. Efficiency. Reliability and Process will be noted throughout the semester and factored into the … Read More

  • Supply List

    Big Flash Drive 1 Box (20 sheets per box) of EPSON A2 (16.5 x 23.4" – S041123) Photo Quality Glossy Paper OR 1 Box (25 sheets per box) of EPSON Ultra Premium Photo Quality Luster Paper (17 x 22" – S042084) – (as needed) Pica Pole/Type Gauge – 12 inch Metal T-square – 36 inch … Read More

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