Beverage label, 6-pack packaging design, branding campaign and 15 second commercial spot

Beverage label, 6-pack packaging design, branding campaign and 15 second commercial spot

February 25, 2014

OK, you are moving up in the world as a designer. All your design experience will be necessary for this one. Go research a liquid beverage and design a brand. You pick your poison. Design a label, 6-pack carrier, branding series of posters (3) (retask for magazine ads) and a 15 seccond commercial.

Depending upon the beverage product you select, you will be determining your target audience as well, so your designs should be appropriate for the market. The designs should have shelf-appeal and impact. You must use your own photography, illustrations and graphics to complete this assignment. I will place templates for a standard 12 oz bottle, 6-pack carrier on my public folder – you don't have to use it if you have non-traditional size bottle/box… whatever – design you own carrier template. The 6-pack carrier should be printed on one sheet of stock… trimmed, folded and glued together. This will take practice, so start building test dummies to scale and figure out how to do it. This is ALL about assembly craft. I don't want to see glue, crappy folding and such. When you print your final to assemble, print one or two extras so WHEN you screw up, you don't waste time waiting to reprint. The label and 6-pack carrier should share a consistant design, but the branding ad is selling the product to your target audience – CONCEPT must be used in the branding campaign. You are selling a lifestyle using the product.

The 15 second spot, you can use graphics, photos and videos in production of the spot. CONCEPT is king in video spots, so have a solid, creative idea. You can use AfterEffects, Premier and/or iMovie to assemble this video. Start watching training vids.

Budget:

Label: 4-color process
Layout and Design – 3.0 hrs
Final Art production – 2.0 hrs
Artwork/graphics/illustrations – 3.0 hrs

Carrier package: 4-color process
Layout and Design – 4.0 hrs
Final Art production – 2.0 hrs
Artwork/graphics/illustrations – 2.0 hrs

Branding campaign: 4-color process – 3 poster series, retask for 3 magazine ads
Layout and Design – 3.0 hrs
Final Art production – 2.0 hrs
Artwork/graphics/illustrations/photography- 3.0 hrs

15 Second commercial spot – 4.0 hours

Total 28 hours. This is due on March 21st.

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