Monthly Archives: January 2012

A slight design Detour

January 25, 2012

So far you have moonlighted once as a newspaper article designer along with working for me as an entry-level advertising designer on several assignments. Now you are moonlighting again at a publishing company and you are responsible for layout and design for two spreads for an article in Detours Magazine. Yes, more typesetting, grid and … Read More

Another down and dirty poster or another design opportunity

Are you getting nimble yet? Getting things approved at round one proof stage? I know I'm picky as an Art Director. Don't forget to proof stuff I provide. I am like a typo generating nine-finger machine. Proof! OK, for Friday – I have a fireball promotional design a local client needs. This is for the … Read More

Heads Up – Newsletter from Hell!

January 17, 2012

The snowball is now rolling… We have worked on three promotional designs so far. You should be working to revise and rework in an effort to get your layouts "approved". We have worked with grids in type only designs, worked with supplied imagery of varying quality, and have had to develop a concept driven layout … Read More

Want some inspiration?

January 13, 2012

This is for the Type Specimen assignment… but, if you want some ideas try googling "Type Specimen" and look at all the pretty layouts. Same works when you type "Jazz Poster". Although, most are thin on concept – but they are cool looking. Should give you an idea of the quality level expected for the … Read More


Just wanted to remind you that there are a number of design resources in public folder for you to read. Really good tips and design suggestions that you can try in your assignments, so you don't have to reinvent the wheel each time. But, if you don't want to and want to make it that … Read More

OBW – Oh, By the Way

If you didn't get a little red OK on your typeface assignment, you need to rework and resubmit on Weds. Just B/W laser proofs. Use your grid, trust your grid!

Jazz Combo Concert

OK, back to reality. You just designed the typeface poster for a major corporation. Now time to wake up from the dream. You are still only an entry-level designer trying to prove yourself designing the the jobs the experienced designers in the firm deem too insignificant for their time. So, I have found a promotional … Read More

Production – Technical Checklist

January 11, 2012

OK, hopefully all the technical things you were taught in Typography and VCI are starting to bubble back up to the surface. But just a reminder on a few items. Place/import graphics and photos into InDesign – do not copy and paste from Illustrator or Photoshop. There are good reasons not to do this. Beware … Read More

Blog, Blog, Blog!

If you haven't already, make sure you get me your blog link to add to this blog and start blogging your thoughts about the assignments, post examples of your work as you go along and give me something interesting to read.

Typeface Specimen Poster and Webpage Design

This assignment would be a dream come true for an entry-level designer to work on. Big company and a subject you should be very excited to tackle – type. So, I managed as your Account Executive, to land a well-known and legendary type foundry, Monotype, as a client (remember this is hypothetical, so just play … Read More