Joe 6-Pack

Joe 6-Pack

October 31, 2009

The first packaging design is for a product. What I'm wanting design-wise is an appropriate 6-pack carrier and a label design for the six bottles or containers for the following products.

  1. Adult beverage (beer, mead, spirits, wine spritzer, hard lemonade, etc…)
  2. Carbonated or non-carbonated soft drink(s)
  3. Some other liquid product that can be marketed in sets of six

This is for a fictional company. Your company, that has your first or last name as the manufacturer. For example: Professor Nelson's Nine-fingered Lager. Do something interesting. You are marketing to the general public. Do you have a specific demographic in mind? Remember to design with shelf impact.

You have four color process for this design. The carrier must be designed and printed on one large sheet of paper, trimmed, and glued together. I have templates for you to use. This carrier must be capable of carrying six bottles full of liquid. All six bottles or containers must have a label designed, printed and attached. These bottles must fit in the carrier. The bottles also must be emptied of the original contents (how you do this is your choice) and refilled/recapped with non-toxic, non-alcoholic liquid (clear or colored water) or a non-toxic fluid that matches the consistency of the original liquid. I have a bottle capper to recap beer or soda bottles – non-twist-off type. I do not have a corker.

  • Concept presentation is on Friday, November 13th
  • Rev 1 is due on Wednesday, November 18th.
  • Rev 2 is due on Wednesday, December 2nd.
  • Final is due on Monday, December 7th.

You should immediately make decisions as to the type of product you are choosing and begin acquiring the bottles/containers you plan to use so you can decide on the carrier template. At each presentation, I want 3D dummies of the carrier – trimmed and assembled. You will need to dummy up the carrier multiple times so you are familiar with how to trim, fold and assemble the carrier so you don't screw up the final printout. When you print the final, print two or three extras in case you screw up a cut or fold. The weight of the paper you use is important. Test, test, test your materials.

Estimate how long you think this project will take. Track your time through the course of the assignment. Remember anything you do from conceptualizing, sketching, designing and assembly is track-able and billable time. You need to know your capabilities, so keep this aspect in mind.

Oh yeah, if you miss any of these deadlines, you can't count this project in your final portfolio – no matter how good it is. Wow – a threat. Remember, If you can't hit a deadline with a design that marketable, you won't get the job.

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