TSODA approvalsSeptember 17, 2009
I'm revisiting the TSODA layouts on the blog. We didn't spend a lot of time on this one and we aren't spending anymore. I thought I would post the layouts that I would pick (from an art directors viewpoint) to send further into production. They aren't perfect, but with a few minor tweaks, they are good to go. There are two, they both have visual impact and attitude appropriate for the event. I think they would be effective in promoting the event. They both are graphic dominant without any developed concept other than the headline provided, but they are effective. There were a lot of clever concepts presented, but the designs didn't support the ideas in a visually effective way. In these two examples, visual impact trumps the lack of new concept. Here they are – Daneille's and Chelsea's.