Use your knowledge of design elements and principles

Use your knowledge of design elements and principles

August 30, 2009

This post serves as a reminder of the basic design elements and principles you need to use to develop successful designs. These elements and principles are you tools in your visual toolbox to resolve any design problem.

Design Elements
Line
Shape
Direction
Size
Texture
Color
Value
Typography

Design Principles
Balance
Gradation
Repetition
Contrast
Harmony
Dominance
Unity
Figure/Ground

For details on the elements and principles go to www.johnlovett.com. This site is a watercolor artist's site, but the information delivered is relevant to the design process.

Or think of design principles in the terms of the Gestalt Principles

Similarity
Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern.
Continuation
Continuation occurs when the eye is compelled to move through one object and continue to another object.
Closure
Closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.
Proximity
Proximity occurs when elements are placed close together. They tend to be perceived as a group.
Figure and Ground
The eye differentiates an object form its surrounding area. a form, silhouette, or shape is naturally perceived as figure (object), while the surrounding area is perceived as ground (background).

For details go to this link: The Gestalt Principles

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