NewslettersApril 4, 2014
As a continuation of working with concepts of typographic structure and hierarchy we will explore the process and ideas inherent in the development and completion of a comprehensive newsletter spreads. The focus of this exercise will be placed upon the development of the visual qualities of page structure.
The primary focus of this exercise will be on typographic organization of the space in relationship to the content, along with how to effectively communicate the intended message.
• research contemporary examples of magazines/page spreads, bring in a minimum of three examples to discuss during the next class period.
• define the conceptual aspects of the two page spread
> study a range of alternate approaches along the way by evaluating
aspects of typography, image and color relationships to the
> establish the structure of the “grid” for the spreads
> choose appropriate typefaces and typographic relationships
> choose design elements that support your approach to the project
and the message that you want to communicate
• once the structure is created and refined, begin to layout the entire document according the guidelines/system you have established for it.
• first newsletter spreads the information will be provided: Download Newsletter 1
- to check the content of the article go here Download Baseline article
- only color can be used is black, no bleed & may use some graphic elements (no images)
- must stylize the headline
- remake the nameplate of " View this photo baseline" magazine in illustrator and import it
(file should be exported as an eps. file format)
- besides "baseline" you also need to include this with information in the nameplate:
International Typographics Newsletter, No 46 & 2014
• second newsletter information will be provided at a later date
Due: April 11
body copy - text making up the bulk of a document; distinct from titles and headings
continuity - an uninterrupted succession; the appearance of a logical, anticipated sequence that implies a relationship between different elements(ex..images, pages)
format– style, size, and overall appearance(design) of a page.
grid - an underlying, usually invisible framework of parallel and/or crisscrossed lines forming rectangular units of consistent size, used to map, align, or organize design elements.
gutter - the inner margins between facing pages, and the white space running vertically between elements of columns of text.
headline - a short line of emphasized text introducing boy text.
margins - areas of white ( or negative) space (top, bottom, sides) left unobstructed around type or images on a page.
pull quote ( also: lift quote or breakout) – a quotation, set large or otherwise differentiated form body text, and paraphrased or lifted directly from body text. Its function is to sustain interest in, or accommodate quick assimilation of a body of text.
subhead - a short phrase appearing periodically in the text to relieve space and provide content cues. Can be set off visually with space, typographical contrast, or a dingbat.
white space ( also: negative space) – the bank area on a page where text and illustrations are not printed. Despite its appearance it is an important graphic element in page design.
folio - a page number, can also be accompanied by footer information (magazine name, date, vol. #, ect.)
byline - credit line identifying an author, illustrator, photographer, etc. as creator of part of a magazine.
caption - phrase or sentence that adds descriptive information to a photograph or other image in a magazine.
Widow - is a word or line of text that is forced to go on alone and start its own column or page. Also to be avoided.
Orphan - is a single word at the bottom of a paragraph that gets left behind. To be avoided at all costs.
Drop Cap - A large initial capital, that is mortised, or sunk into, the text.