Typographic Construction and Anatomy:

Typographic Construction and Anatomy:

January 27, 2014
Form development/creation for redesign

01wLetterforms are the basic language of typography: these visual signs serve as device that help thoughts become visible.  Today there is great emphasis placed upon the experimentation and exploration of typographic design.  The artist/designer should become sensitive to characteristics and intricacies of letterforms design.

In this problem we will look at the vocabulary and properties that inherently make up the individuals parts of letterforms.  We will also carefully explore how these characters become a cohesive, well defined and visually distinct font/typeface.


• begin researching a wide variety of sources( packages, magazine 
   covers, logotypes, etc.) that contain letterforms which inspire 
   you in your letterform design:

-look for opportunities to find words(multiple characters of the

same design) as opposed to just a single letter 

-also look for a sold mix of upper and lowercase examples
– look for original and interesting letterforms
• based on the chose type example we will create a redesign.  After 
   you have decided upon one of your letterforms designs define the 
  character of you letterform:
-Is it funny, elegant, organic, modern…)
• then search for the opposite word (the antonym), and build pairs 
   of words, like: funny-sad, old-modern, traditional-innovative,
   hell-heaven, funny-sad, noisy-silent, technical-organic, curvilinear
   -rectilinear, etc..
• after you have found your word pair start precisely constructing 
   their shapes. Keep in mind that you express the meaning of both 
   words in your letterform design.
• after finishing the letterform design including refinements we will 
 develop variations in the style (bold, italic, serif, non-serif, etc.) of one
 of the developed letterforms/words
• explore size relationships, spatial intervals and weight as you crate 
  each one of the forms in conjunction with one another
• establish consistency between and formulate the shape of each 
   stroke that you create in relationship to form
• consider the tone and texture of each shape in relationship to the 
  whole-rhythm and continuity
• analyze the space and form/counterform relationships within each of the 

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