Typographic Construction and Anatomy:
January 27, 2014Form development/creation for redesign
Letterforms are the basic language of typography: these visual signs serve as device that help thoughts become visible. Today there is great emphasis placed upon the experimentation and exploration of typographic design. The artist/designer should become sensitive to characteristics and intricacies of letterforms design.
In this problem we will look at the vocabulary and properties that inherently make up the individuals parts of letterforms. We will also carefully explore how these characters become a cohesive, well defined and visually distinct font/typeface.
>>process:
• begin researching a wide variety of sources( packages, magazine
covers, logotypes, etc.) that contain letterforms which inspire
you in your letterform design:
-look for opportunities to find words(multiple characters of the
same design) as opposed to just a single letter
-also look for a sold mix of upper and lowercase examples
– look for original and interesting letterforms
• based on the chose type example we will create a redesign. After
you have decided upon one of your letterforms designs define the
character of you letterform:
-Is it funny, elegant, organic, modern…)
• then search for the opposite word (the antonym), and build pairs
of words, like: funny-sad, old-modern, traditional-innovative,
hell-heaven, funny-sad, noisy-silent, technical-organic, curvilinear
-rectilinear, etc..
• after you have found your word pair start precisely constructing
their shapes. Keep in mind that you express the meaning of both
words in your letterform design.
• after finishing the letterform design including refinements we will
develop variations in the style (bold, italic, serif, non-serif, etc.) of one
of the developed letterforms/words
>>comments
• explore size relationships, spatial intervals and weight as you crate
each one of the forms in conjunction with one another
• establish consistency between and formulate the shape of each
stroke that you create in relationship to form
• consider the tone and texture of each shape in relationship to the
whole-rhythm and continuity
• analyze the space and form/counterform relationships within each of the
letterforms